Savvy Entrepreneurship, Canadian Edition – Sample Chapter

Sample Chapter

Savvy Entrepreneurship: Canadian Edition

Launch, Manage and Grow a Successful Business

by Diane Lytinski and Jacqueline Bernal

Chapter 3 Contents

Chapter 3: Acquiring Customers — Marketing Basics
3.1 Market Research
3.2 The Business's Marketing Profile
3.3 An Internal and External Business Review: SWOT Analysis
3.4 Marketing Strategies for the Entrepreneur
3.5 What Does the Customer Response Tell You?
★ Chapter Summary
★ Self-Assessment
★ Business Vocabulary Review
★ Think Like an Entrepreneur

© Labyrinth Learning

Chapter 3 · Acquiring Customers: Marketing Basics

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